Cristiano Ronaldo has caused friction between himself and the Real Madrid hierarchy with his tenacious promotion of Nike, and has no thoughts of changing to Adidas.
Los Merengues' kit providers are Adidas and they were reported to be wholly unhappy when the Portuguese star turned up for his well-publicised medical at the club wearing their rivals' brand.
Having been one of Nike's key players for many years, Ronaldo agreed to step up a level by wearing a white T-shirt with the company's famous tick in orange as he checked in for his medical exam.
Adidas may recognise that it would cost millions to convert the world's most expensive player to promote their brand, but are not pleased at what appears to be a considered campaign by Nike to have him promote their name so blatantly.
In pre-season training Ronaldo has donned garish red boots that are also in stark contrast to Madrid's training colours of white and navy blue.
Kaka and Karim Benzema are with Adidas, but the fact that Ronaldo is not could end up costing the Spanish millions if the player continues to promote the American firm widely.
Madrid president Florentino Perez has been reported to want to renegotiate the club's deal with Adidas and was even said to be ready to turn to Nike if his demands were not met.
Step into line: Cristiano Ronaldo undergoes his Madrid medical in a branded shirt that upset his new club's marketing men
Cristiano Ronaldo is already giving the Real Madrid money men a headache by apparently refusing to play ball with their marketing strategy.
The Spanish giants pay him £200,000 after tax and give him a 50 per cent share of shirt-sale profits after his £80million transfer from Manchester United made him the world's most expensive player.
But the 24-year-old world record transfer from Manchester United is proving he will not be pushed around by a club who have a long-standing tie-up with German sportswear firm adidas.
Ronaldo has already raised eyebrows by wearing a massive Nike logo on the T-shirt he wore to his well-publicised Madrid medical. And it has emerged he rejected a plan to have 'C. Ronaldo' on his new No 9 shirt, which would have distinguished him from plain old Ronaldo - the Brazil legend who wore the same shirt until just over three years ago.
It is feared that dropping the 'C' means thrifty fans can use their old Madrid merchandise rather than help fund the eye-watering transfer, though it hasn't stopped next season's jersey flying out of the shops.
Real Ronaldo? Madrid's original Ronaldo of Brazil lets fly as then Arsenal winger Freddie Ljungberg looks on (right) in a 2006 Champions League clash
Club president Florentino Perez has reportedly tried to talk Ronaldo into signing with Madrid adidas once his association with Nike has ended, to little avail.
Perez prefers his star signings to be adidas affiliated - such as Kaka and Karim Benzema, plus Zinedine Zidane and David Beckham in the past. But Nike saw his transfer as an ambush marketing opportunity rather than a threat and neither they nor Ronaldo intend to tone down their relationship.
While Ronaldo's 50-50 sharing of image rights means he must share half the proceeds of new commercial deals, it is understood the Spaniards do not get their hands on earnings from his lucrative pre-existing contract with Nike.
The Portugal forward has already shown his marketing savvy. He trademarked 'CR7' while at Manchester United and earlier this year added 'CR9' and 'CR10' to his portfolio ahead of the expected move to Spain.
C.Ronaldo F-WORD U
there onli one Ronaldo, Brazil one
Originally posted by Bus&Soccer l0v3r (VO3x 1):C.Ronaldo F-WORD U
there onli one Ronaldo, Brazil one
F-word u ? Yeah f*ck him , there's only ONE Ronaldo .
The Botak one , goatee one , fatty one , hahahahah
i am glad he left the premiership.
i see his face also sianz.
Originally posted by Poolman:
F-word u ? Yeah f*ck him , there's only ONE Ronaldo .The Botak one , goatee one , fatty one , hahahahah
yeah
wonder y but just feel like cursing him
he's not fit to be e Brazillian Ronaldo in e 1st place
Ronaldo departure from the EPL is really sad he's one good player to watch
Lol go RM liao so many prob, first wan more image right now this and tt. Think few more season also kena sold if this carry on.
Originally posted by iamstreet15:Ronaldo departure from the EPL is really sad he's one good player to watch
sad ? Surel or not ? I hate seeing sissy fell like jelly !!!!
U name me one player who left Premiership and became an even better player in Spain and Italy ???? Not even our very own Ian Rush ( JUVENTUS ) and Owen ( REAL MADRID ) reached another level up !!!!
U think Beckham became a better player ?
Originally posted by Poolman:U name me one player who left Premiership and became an even better player in Spain and Italy ???? Not even our very own Ian Rush ( JUVENTUS ) and Owen ( REAL MADRID ) reached another level up !!!!
U think Beckham became a better player ?
Forlan.
u forgot Forlan ah?